THE PITCH - Audience detail (Written by Alexandra)

My typical core target audience would be:

Age: 16-25

Gender: Male

Class: Working class

Lifestyle: Lazy, but they are trying hard in school/work.

Region: Busy cities

My wider audience would be older males aged 35 or over. They would also be working class. They would want to watch horror films as maybe their jobs are stressful and so they want a buzz and excitement from the horror films. 

Alternatively, my other wider audience could be young females, aged 16-22. Many people that I know  love Horror but they don’t like watching it by themselves. They usually watch horror at a sleepover with a large  group of friends. People aged 23 or over are more mature and aren’t as likely to have sleepovers therefore the  limit of my wider audience is 22. I have asked women over the age of 30 if they enjoyed horror films and they all said no. 

I could attract the core target audience by billboards and in bus stops however our film is independent and on a low budget. Therefore, we could print out some posters and stick them up in college. Also, we all have social media so we could promote that film on our social media accounts. We have a range of people, not just our core target audience so our wider target audience will also be able to see what we're promoting.