Saturday, 24 October 2015

PLANNING - Blog Post 27 - Target Audience profile

My Target Audience Profile

Before I make my target audience profile, I am going to find out the profiles of people that like horror films. I am going to use the website  https://yougov.co.uk/profileslite#/

I searched up the profiles of people who enjoyed Sinister 2 and The Conjuring.

SINISTER 2

Demographics

Lifestyle

Personality

Brands

Entertainment

Media



THE CONJURING

Demographics

Lifestyle

Personality

Brands

Entertainment

Media


The sample sizes were really small. Sinister 2 had a sample size of only 91 people. Therefore I don’t think that this source is reliable. Also, many films that I have searched on this website had 40-54 year old men. Only some were young females. I think that more men aged 40-54 know about this website than any other category, therefore, the sample sizes are not reliable and true.
If these sources are true, then older men and confident older women watch Horror films more than any other ages. 

Here is my target audience:


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