The three most popular genres with UK audiences were: Animation, Action and Comedy.
The three most popular horror films were: Crimson Peak, Goosebumps and Knock Knock.
The genre I'd like to work in is horror. I would like to work with horror movies because I think they have a lot to offer to an audience from their storylines and their atmosphere that they create can really move a person. The music, costumes, lighting, setting, plot can be really creative and effective for the audience. Also with horror movies, they are so well-known and the conventions of the genre are so familiar but yet so simple with a big impact.
The audience that prefer horror genres are:
- Gender: Male
- Age: 25 - 39
- Geographical Location: East Anglia, Midlands and Central Scotland
- Class: £500 - £999
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