RESEARCH - Blog Post 12: Target Audience 3

Psycho

 

The film centres on the encounter between a secretary, Marion Crane, who ends up at a secluded motel after embezzling money from her employer, and the motel's disturbed owner-manager, Norman Bates, and its aftermath.

Demographics

• Gender Male
• Age 40 - 54
• Social Grade A,B,C1

Top Regions

• Central Scotland
• Midlands
• East Anglia

Professions

• Entertainment
• Media and Publishing
• Home and Garden

Lifestyle


Hobbies and Activities

• Museums and Galleries
• Reading Non-Fiction
• Watching TV

Favourite Sports

• Horse Riding
• Boxing

General Interests

• International News
• Television
• Exhibitions

Personality

• "Investing in stocks and shares seems too risky for me"
• "You can only ever get to know a country by experiencing its culture"

Describes themselves as:

• Polite
• Patient
• Organised

Brands

Customer Of:

• Toshiba
• Lidl
• Debenhams
• Yorkshire Bank
• Seat

Entertainment

Favourite Movies:

• The birds
• The Shining
• Psycho
• Vertigo
• The Fly