RESEARCH - Blog Post 12 (TASK 2) - Researching Target Audiences

Part A: Surveys

My survey :
https://www.surveymonkey.com/r/JH2F98D

My findings:
Most people preferred British films to American. One person said that they preferred Bollywood films and another said that they liked any films with their favourite actresses such as Jennifer Lawrence. When asked for favourite films, the genre that was talked about most was comedy and action.
Action films included: Kingsman, Lucy, Iron Man, Spy and Hunger Games.
Comedy films included: Coming to America, We Are The Millers, 3 idiots, Rush Hour and the breakfast club.

Part B: Interviews

I asked 4 people of different ages 4 questions each. Some asked to be anonymous so I decided  to call all of my interviewees by numbers (1, 2, 3, 4.)

1.
Gender:
Female           
Age:
6-11
Favourite genre?
Action
Favourite films?
Iron Man and Spy
Favourite actors/actresses?
Selena Gomez

2.
Gender:
Female
Age:
12-18
Favourite genre?
Teen and Adventure
Favourite films?
The Maze Runner 2, Hunger Games, Legally Blondes
Favourite actors/actresses?
Jennifer Lawrence, Debby Ryan and Emma Roberts

3.
Gender:
Male
Age:
38-47
Favourite genre?
Action
Favourite films?
Shawshank Redemption, Die Hard and Seven
Favourite actors/actresses?
Bruce Willis and Kevin Spacey

4.

Gender:
Female
Age:
31-37
Favourite genre?
Drama
Favourite films?
Titanic, Head In The Clouds and Seven
Favourite actors/actresses?
Jennifer Aniston, Charlize Theron and Kevin Spacey



My Conclusions
People aged 30-45 preferred well known films that have been made quite some time ago. Whereas younger people enjoyed films made in 2014/2015. The genres preferred by the younger audiences are comedy and teen genres. The older audience liked drama and action (more serious types of genres than comedy and teen.)